Vine al Pallars, Viu el Jussà was born out of the aspirations of the Pallars Jussà Rural Tourism Residences Association to add value to rural accommodations in the region through hiking activities.
In 2014, a collaboration began between the Associació de Professionals de l’Àmbit Turístic del Pallars Jussà (APAT) and the Associació de Residències de Cases de Pagès of Pallars Jussà. This partnership has transformed the project into a representative platform for the majority of the region’s tourism entrepreneurs across various sectors.
As a result, the initiative continues to grow, showcasing the area’s rich diversity in landscapes, culture, recreation, gastronomy, sports, production, history, and science.